Marketing Tactics

A new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more.

New data shows total food and drink product launches have been cut in half since last year. Will this trend continue into the second half of 2009?

In total, the projects have reduced carbon emissions by over 25,000 metric tons, eliminated 4,000 tons of landfill waste, seven million tons of packaging material and conserved 348 million gallons of water during fiscal years 2008 and 2009.

The 100 percent recyclable cans feature Sunshine Wheat's original watercolor artwork.

Green Earth Technologies' G-OIL is made with American-grown renewable animal fats.

The initiatives include an expanded education program focused on nutrition, health and wellness for school-age children around the world.

L'Oreal establishes a long-term environmental plan for 2005 to 2015.

Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers.