Marketing Tactics

The acquisition of Zirh supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company.

The company will acquire the European leader in branded soy-based beverage and food products with net sales of approximately euro 260 million in 2008.

Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles.

The 2009 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the almost 200 consumer goods executives in attendance with a little more insight into customer-facing trends and topics.

Using the entire portfolio of SPSS analytics software, the company aims to put its consumers first through direct feedback, brand evaluation and more.

For those parents concerned with the environment, the Dorel Juvenile Group introduces a more sustainable collection.

Microsoft's U.S. consumer goods industry director Kevin Tigges discusses his view on mobility trends, strategies and cautions for the consumer goods industry.

Jones Soda uses a social network advertising company to create innovative ways to market its products.