Marketing Tactics

Consumers can visit www.SaferProducts.gov to submit reports of harm or risks of harm, and to search for safety information on products they own or may be considering buying.

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.

A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.

Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.

The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.

Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.