Marketing Tactics

Columbia Sportswear Company reclaims a reputation for delivering game-changing innovation with a new innovation platform.

TerraCycle's upcycling and recycling programs have spread like wildfire throughout the consumer goods industry and it continues to find solutions for more and more "nonrecycleable" waste streams -- think dirty diapers, shoes, cigarette butts and cosmetics. Here's the inside scoop on how the "Coolest Little Startup in America" has reached global proportions.

More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.

An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.

When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.

Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

ConAgra Foods launches first blogger-hosted virtual cooking school in partnership with popular online community, 'The Motherhood'.