Marketing Tactics

The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.

Signaling a full recovery may be on its way, new research released finds that consumers are slowly starting to enjoy the same items they may have previously sacrificed because of the economic downturn. Find out which items consumers put back on the untouchable list.

In order to retain its entrepreneurial culture, Honest Tea will operate as a stand-alone business under current TeaEO Seth Goldman.

In the United States, the compaction of carton powder laundry detergents could save up to 2.9 billion liters of water, 4 million GJs of energy and 225,000 metric tons of CO2 equivalents each year.

A new line of convenient Soup Starters will be the first Pacific products to feature QR Code technology on-package and will be available in stores starting this summer.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

A changing and challenging consumer goods landscape is driving Accenture's focus on software to supplement its industry offerings and to better serve consumer packaged goods (CPG) clients. Here, Senior Executive Jim Coleman explains how the company's recent acquisition of CAS builds on that intent.