Marketing Tactics

The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".

Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates.

With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.

Consumers can visit www.SaferProducts.gov to submit reports of harm or risks of harm, and to search for safety information on products they own or may be considering buying.

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.

A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.

The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.