Marketing Tactics

Post Foods, LLC, introduces new Great Grains Protein Blend cereal, which helps support a healthy metabolism.

L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).

"Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.

The MicroStrategy-based mobile app is expected to let Tilly's engage its customers with custom brand content and a personalized shopping experience.

The multi-channel campaign includes television, digital, in store, social, public relations and a worldwide contest on Instagram.

Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).

RB announces its new goals upon the early achievement of its highly-successful Carbon 20 program.