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Marketing Tactics

  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.
  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.
  • Graco Debuts Three New Innovations

    Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
  • Lance Celebrates 100 Years

    The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."

  • Mondelez Brand Marketing Caters to Kids

    Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
  • SC Johnson Reports Sustainability Highlights

    SC Johnson shares the latest information for its ongoing work to achieve its 2016 environmental goals by using more clean energy, cutting greenhouse gas emissions and creating innovative products that use fewer resources.

  • 50,000 Consumers Name Products of the Year

    Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
  • P&G Launches New Open Innovation Website

    P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.
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