Marketing Tactics

Understanding the ins and outs of the current Marketing Resource Management landscape

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

A new era in Branding
New brand identification fasteners from Avery Dennison Retail Information Services give apparel brands and retailers an innovative new way to communicate and enhance brand identity by displaying highly visible printed brand names, retail names and logos on their products.