Marketing Tactics

In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.

Initially conceived in the late 1990s based on the success of Nespresso, Nestl's BabyNes system is a breakthrough innovation for mothers when breastfeeding has finished.

Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.

Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. Fast Company recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why.

In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.