Marketing Tactics

L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).

Post Foods, LLC, introduces new Great Grains Protein Blend cereal, which helps support a healthy metabolism.

The multi-channel campaign includes television, digital, in store, social, public relations and a worldwide contest on Instagram.

"Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.

The MicroStrategy-based mobile app is expected to let Tilly's engage its customers with custom brand content and a personalized shopping experience.

Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).

Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.