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Marketing Tactics

  • RIM Becomes BlackBerry; Names Alicia Keys to Global Creative Director

    The company adopts its globally recognized brand and consolidates to single brand identity.

  • Nestle Seeks Winner for CSV Prize

    Help Nestle recognize local efforts from individuals, NGOs, or small enterprises that offer innovative solutions to improve nutritional deficiencies, access to clean water or progress in rural development.

  • Brands Beat Celebs for Most Social Media Followers

    Nearly two-thirds of users who fan social media pages are choosing to follow brands and retailers beating out celebrities and TV shows. That means that, surprisingly, Walmart is actually a bigger deal than Kim Kardishian when it comes to social media. Find out how brand popularity online is impacting buying behavior.

  • Walmart Teams Up to Channel Innovation

    The new editorial channel by Walmart and Mother Nature Network profiles the most innovative people, businesses, and organizations in sustainability.

  • ROXY Launches Social Media Campaign

    Following the success of Let the Sea Set You Free Campaign - ROXY continues its quest to build its social community of unique content creators.

  • 2013 Readers' Choice: Social Media

    New this year, CGT's readers rank the top five technology companies that provide software/services for managing and monitoring internal and external social media communications/engagement.

  • Why Low Prices Don't Guarantee Customers

    Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.

  • Introducing CGT's Executive Council

    Find out how a new group, co-chaired by two highly respected industry thought leaders, is reaffirming CGT's commitment to the consumer goods community.
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