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Marketing Tactics

  • Consumer Goods Forum Identifies Two Megatrends

    More than 200 executives from leading consumer goods and retail organizations worked together to focus on how the industry can bring benefits to consumers through collaborative initiatives. The effort was triggered by the significant changes in society, consumer behavior, the environment and technology. In the end, two megatrends and three action plans emerged.

  • Walmart Taps Entrepreneurs for New Products

    The viral contest developed by @WalmartLabs returns, offering more opportunities for American businesses and entrepreneurs to sell their products to millions of new customers.

  • P&G, Accenture Collaboration Wins Award

    The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.

  • Campbell Hires Former Pepsi R&D Exec

    The new SVP, Gobal R&D, joins Campbell with more than 20 years of experience from companies including PepsiCo and Procter & Gamble.

  • General Mills Taps Social Media Solution

    General Mills manages its content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn, with a solution from Spredfast.

  • Burt's Bees Sets New Sustainability Goals

    Burt's Bees charts progress across the brand's social and environmental initiatives, recasts its 2020 goals and highlights an expanded commitment to the health of bees.

  • Mondelez Takes Mobile Pilot Program to Brazil

    After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

  • Bumble Bee Makes Breakthrough in Frozen Seafood Category

    The new line of products answers consumer demand for high-quality seafood that tastes fresh and delicious, is easy to prepare and is free of preservatives and gluten.
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