Marketing Tactics

P&G Launched Largest Consumer Event in 175 Years
When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.
Coty Promotes Senior Marketing Executives
In addition to naming a Senior Vice President, Global Marketing American Fragrances for Coty Prestige, the company filled the newly created role of Senior Vice President Color Cosmetics, Coty Beauty.

Elmer's Launches Open Innovation Web Portal

Committed to the open innovation process, Elmer's invites unique ideas and fresh approaches for its brand segments from suppliers, consumers and other potential collaboration partners.
Open Innovation Brings Flavor to Green Giant

When consumer feedback consistently showed a preference for even more varieties of flavors and seasonings at Green Giant, the General Mills R&D team turned to its open innovation strategy instead of starting from scratch.
Twinkies to Return to Store Shelves

Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."
As Seen On TV to Launch Crowdfunding Platform

The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products.
The New Rules of Consumer Engagement

A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.
CPG Companies Believe They Lack the Talent to Convert Data into a Business Asset

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.
Marley Coffee Engages Brand Strategy Group

David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.
Walmart and P&G Launch 50 Mobile Stores

Customers can scan QR-codes from their mobile device and order select items, including diapers, mascara, shampoo and toothpaste in bus shelters.

P&G Launched Largest Consumer Event in 175 Years

Coty Promotes Senior Marketing Executives

Elmer's Launches Open Innovation Web Portal

Open Innovation Brings Flavor to Green Giant

Twinkies to Return to Store Shelves

As Seen On TV to Launch Crowdfunding Platform

The New Rules of Consumer Engagement

CPG Companies Believe They Lack the Talent to Convert Data into a Business Asset

Marley Coffee Engages Brand Strategy Group

Walmart and P&G Launch 50 Mobile Stores