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Marketing Tactics

  • A Tasty New Team

    Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.
  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.
  • What Will Clorox Look Like in 2020?

    Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy.
  • Unilever Drives Mobile Presence in Key Markets

    Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.
  • More Hostess Favorites Hit Shelves Nationwide

    Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.
  • Newell Rubbermaid Taps Agencies for Global Marketing

    Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.
  • Mondelez: One Year Post Spin Off

    Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.
  • Patagonia Hires Marketing VP from Nike

    In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.
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