The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site.
In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
In just five short years, Hamdi Ulukaya transformed a small shuttered dairy plant into a $1 billion business that produces the No. 1 selling Greek yogurt brand in America. He is now being honored amongst an elite group of innovators, pioneers and game-changers across various disciplines for his entrepreneurial spirit and ability to catalyze a consumer-led movement.
The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.
CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012.
Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.
