Marketing Tactics

Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags.

Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.

A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.

The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.

The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site.

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.