As Unilever aims to double its business while reducing environmental impact, it is continuously looking for growth opportunities and to further build its portfolio. This week, this mission resulted in the acquisition of three leading brands in Czech Republic and Slovakia.
Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.
Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.
The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.
