Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.
In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.
To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.
CGT invited leading technology providers to showcase new solutions that promise to reinvigorate strategic IT initiatives in your supply chain, sales and marketing or innovation organizations.
A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
