Marketing Tactics

Folgers Introduces Fresh Breaks Coffee

Made with ultra-fine ground coffee, Folgers Fresh Breaks Coffee is a convenient way to enjoy the authentic taste of Folgers anytime, anywhere no brewing required.
SVEDKA Vodka Expands Portfolio

SVEDKA Orange Cream Pop and Strawberry Colada are the latest flavors to join SVEDKA's flavor portfolio.
Chocolate Milk Makeover

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.
Vaseline Innovation Enters New Category

A new spray lotion that moisturizes and absorbs in seconds will be available nationally in stores beginning March 2013.
Petitioning for a New Product

Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.
Liptons Instagram Contest

The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.
Target Searches for Mobile Innovation

Target and Fast Company partner to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.
Kimberly-Clark Names CMO

As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.

Perry Ellis Expands E-Commerce