Marketing Tactics

A new survey finds concessions and payroll tax to be economic "speed bumps" for retailers and suppliers in the Spring of 2013. While the results may seem daunting, their predictions do show a few glimmers of hope.

Campbell Soup Company, General Mills, Kraft Foods Group, Unilever and more join forces with the retail giant for the third chapter of the Fighting Hunger Together initiative.

The seafood brand is expected to inspire healthy, active lifestyles and continues to evolve its wellness brand platform.

With close to one million Twitter followers, Vaynerchuk is known as a true social media trailblazer, and was included in BusinessWeeks list of the top 20 people every entrepreneur should follow. At the 2013 Consumer Goods Sales & Marketing Summit, he'll lead a strong speaker lineup of industry thought leaders from Unilever, Mondelez, Paramount Farms, L'Oreal, Applegate and the NY Jets.

The company doubles its original target and will aim to provide a total of six million people with access to safe water by 2015.

The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands.

In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.