Marketing Tactics

Mars Chocolate North America makes Halloween easy with an assortment of new sweet treats.

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.