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Marketing Tactics

  • Marketing Game

    The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.
  • A Tasty New Team

    Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.
  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.
  • More Hostess Favorites Hit Shelves Nationwide

    Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.
  • What Will Clorox Look Like in 2020?

    Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy.
  • Unilever Drives Mobile Presence in Key Markets

    Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.
  • Newell Rubbermaid Taps Agencies for Global Marketing

    Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.
  • Mondelez: One Year Post Spin Off

    Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.
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