Marketing Tactics

The Original Lite Can features the high quality ingredients and the unique brewing process.

Consumers can score a first taste before the product hits shelves through a digital scavenger hunt.

Goya Foods, the largest Hispanic-owned food company in the United States, announces the new appointment of Luis Tejada as Vice President of Sales.

The expanded line now includes Cinnamon Sugar and Salted Caramel varieties.

Three Finalists in the Eggland's Best "Chief Egg Officer Search" contest rose to the top for their creative written responses and videos.

One of Nestle's 'billionaire' brands, KitKat, is launching its first boutique, in Japan.

Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.

The WhiteWave, Dunkin' Donuts partnership introduces four varieties of Dunkins new at-home coffee creamer.