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Marketing Tactics

  • Oracle Announces its CG Award Winners

    The Clorox Company, Land OLakes, Inc., Mary Kay, Inc., Mars Chocolate North America and Schreiber Foods are recognized for industry excellence.

  • Unilever Helps Digital Marketing Firms to Go Global

    A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.

  • Black Friday Brings in $1.2B in Online Sales

    While Black Friday (and now Thanksgiving Day) is the traditional kick off to the brick-and-mortar holiday shopping season, both days continue to grow in importance online. Meanwhile, Cyber Monday reached $1.735 billion in desktop online spending, representing the heaviest online spending day in history.

  • Walmart.com Has its Best Sales Day Ever

    The five-day period from Thanksgiving to Cyber Monday is the highest five-day stretch in online sales for the retailer to date, and Walmart.com processed more than one billion page views during that period.

  • Nestl Joins Recycling Network in Chile

    Nestl signs a partnership with Walmart Chile, Coca-Cola Chile, PepsiCo, and Unilever, in a joint collaboration to improve waste management in the country.

  • Walmart Names Two "Get on the Shelf" Winners

    As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

  • Unilever Launches Project Sunlight

    The consumer products company teams with new mom Fergie on Universal Children's Day and marks the launch with donations to help two million children.

  • Kellogg Keeps Digital Shoppers in Mind

    It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.
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