Marketing Tactics

L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms.

E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.

Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.

Through a new partnership with EDF Renewable Energy, Procter & Gamble announces plans to meet its electricity demands by using 100 percent wind power to make its fabric and home care brands.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.

With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.