Marketing Tactics

Birchbox has added its first in-house makeup, expanding into product development with the launch of LOC (Love of Color). Find out what the company plans for its private label line.

Find out what new smart technology innovation ensures Californian consumers will never run out of beer again.

Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles.

The report tracks momentum against more than 30 nutrition, health and wellness, sustainability and social impact commitments, and highlights more than 1,000 product reformulations.

PepsiCo's new Pepsi Perfect illustrates that the "future is now." Find out what movie the limited edition soda pays homage to.