Marketing Tactics

Kimberly-Clark's K-Challenge invites the best start-up companies and entrepreneurs from around the globe to help identify potential "Tech for Life" solutions for the company, to help it meet the needs of digitally savvy consumers in new and innovative ways.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

The Shopper Futures Program pairs Mondelez International's brands with retailers and startups to create innovative solutions for consumers. Find out which eight startups were chosen to participate in the program this year.

McCormick & Company, Inc. announces plans to significantly increase the number of Organic and Non-GMO offerings in 2016. Find out what will change for the flavor company's products.

Find out how grocery store brands are exploring the potential of full-fledged restaurants. With many opening, such as Chobani and Amy's Kitchen, is the concept working?

In 2007 , The Coca-Cola Company and its global bottling partners set a goal to return to communities and nature an amount of water equal to what the company uses in its finished beverages and their production. Today they are on track to meet their 2020 water replenishment goal by the end of 2015, five years ahead of schedule. Find out how the system is balancing the equivalent of an estimated 94 percent of the water used in its finished beverages.

ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.