Marketing Tactics

Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles.

Find out what new smart technology innovation ensures Californian consumers will never run out of beer again.

Find out how Unilever is working with Snaps to promote its Wall's ice cream brand using Emojis.

The report tracks momentum against more than 30 nutrition, health and wellness, sustainability and social impact commitments, and highlights more than 1,000 product reformulations.

PepsiCo's new Pepsi Perfect illustrates that the "future is now." Find out what movie the limited edition soda pays homage to.

Keurig Green Mountain has launched Keurig KOLD, offering consumers a way to create fresh-made cold beverages at home. Find out howThe Coca-Cola Company and Dr Pepper Snapple Group are involved.