Marketing Tactics

Walmarts head of mobile and digital has joined PepsiCo to lead a big e-commerce push for the maker of Doritos potato chips and Pepsi-Cola.

Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived.

Find out why Nescaf has become the first global brand to move all its international and local websites to the Tumblr platform.

McCormick & Company, Inc. announces plans to significantly increase the number of Organic and Non-GMO offerings in 2016. Find out what will change for the flavor company's products.

Kimberly-Clark's K-Challenge invites the best start-up companies and entrepreneurs from around the globe to help identify potential "Tech for Life" solutions for the company, to help it meet the needs of digitally savvy consumers in new and innovative ways.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

The Shopper Futures Program pairs Mondelez International's brands with retailers and startups to create innovative solutions for consumers. Find out which eight startups were chosen to participate in the program this year.