Marketing Tactics

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.

Diamond Foods, Inc. has opened a new 7,000-square-foot innovation center adjacent to the Kettle Brand potato chip facility. The innovation center will drive new product offerings for Diamond's entire family of brands.

The collaboration between the CPG and retailer, aims to engage consumers with the brands they know, while empowering them to make a difference through a sustainable international development model.

PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head.

Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Campbell Soup Company announces several strategic changes to its portfolio including:removal of artificial colors and flavors by end of fiscal 2018;simplifying recipes of existing condensed soups for kids;expanding the Plum line of organic food for babies, tots and kids; and Plum launchingGrowWell, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.