Marketing Tactics

Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.

Bear Naked is first consumer brand to offer Chef Watson-inspired foods for its new granola experience. Find out what this means for consumers.

Flavor business McCormick & Company is introducing 16 new products, from new packaging innovations to single-use products.

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

Mondelez India Foods Private Limited expands its portfolio with a product targeting the morning segment.

The Procter & Gamble Company is now outsourcing its U.S. coupon processing, settlement and fraud prevention services.

RFE Investment Partners has acquired the Path to Purchase Institute, a global association serving the needs of omnichannel retailers, brands and solution providers along the path to purchase.

Market research firm BrandSpark International announces the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada, revealing trends regionally and nationally, as well as what determines Canadians' trust in a retailer.