Marketing Tactics

The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Nothing screams football like beer bottles wearing helmets surrounding the Lombardi Trophy.

The Super Bowl is a huge event that demands a huge presence in-store.

The battle for creative merchandising during the pre-Super Bowl period is fierce.