Social Media

With so many Americans looking for the cause of obesity, food and beverage companies are taking the heat and the blame. Activist groups and individuals are targeting companies and products as THE reason that obesity exists. While we know healthy eating is essential for living a healthy life, there is much more to the story.

Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

Lipton Iced Tea launches the first video in a three-part comedic film series produced in partnership with actress Kristen Bell.

Fans have a chance to be part of the next chapter of Twinkies history and be featured in the new comeback edition of The Twinkies Cookbook.

The Share a Coke campaign will be supported through a nationwide advertising and marketing campaign.

The brand optimized the palette based on consumer preferences and behaviors, as well as trending colors to give DIYers the best hues for their painting projects.

Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.

It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf.