Social Media

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

"Everything I need to know... I learned in kindergarten," wrote author Robert Fulcrum. For Amanda Klane and Drew Harrington, those lessons included getting to know your fellow five-year-olds. Fast forward 18 years, and the former classmates would reunite to embrace the roller coaster ride that accompanied the launch of their fast-growth company, Yasso Frozen Greek Yogurt.

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

The global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's portfolio from starting his career in marketing and innovation roles at Unilever.

Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.

Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.

Lucky Charms cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years.

Mintel analyzes online consumer marketplace behavior this quarter based on high-level research into the brand strategies employed by Fortune 500 companies across the United States.