Social Media

Mintel analyzes online consumer marketplace behavior this quarter based on high-level research into the brand strategies employed by Fortune 500 companies across the United States.

CGT's readers rank the top technology providers of solutions for product management, including new product development, formulation, packaging, introduction and launch.

CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.

Three Finalists in the Eggland's Best "Chief Egg Officer Search" contest rose to the top for their creative written responses and videos.

The Original Lite Can features the high quality ingredients and the unique brewing process.

Consumers can score a first taste before the product hits shelves through a digital scavenger hunt.

Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.

As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.