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Social Media

  • Walmart Consumers Pick New Products

    Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.

  • Pepsi Names Marketing Lead on Colas

    Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

  • CleanWell Challenges Consumer Convention

    CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.

  • Mondelez, Twitter Team for Marketing

    Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.

  • Unilever Taps Crowdsourcing for Fresh Ideas

    The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.

  • Seeing the Light

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Rockwell Builds Brand Awareness

    In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.

  • Anheuser-Busch Taps Facebook Ads to Drive Sales

    Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
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