Social Media

Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.

Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.

K'NEX partners with Export Now with plans to launch new products to the China market on a quarterly basis.

Philips partners with Indiegogo to host crowd funded campaigns; Philips to award $100,000 plus mentoring to the top ideas.

The viral contest developed by @WalmartLabs returns, offering more opportunities for American businesses and entrepreneurs to sell their products to millions of new customers.

Burt's Bees charts progress across the brand's social and environmental initiatives, recasts its 2020 goals and highlights an expanded commitment to the health of bees.

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.