Social Media

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.

Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story.

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.

Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.

Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy.