Social Media

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign.

The collaboration focuses on Social and Mobile brand-building across the consumer journey.