Social Media

By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.

Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.

Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.