Packaging

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.

Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

Walmart launches getontheshelf.walmart.com, asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.

To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.

Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.

CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.