The new branding is expected by the company to help drive more recognition for the brands in its portfolio, which includes such names as Lysol, Dettol, Nurofen and Durex.
As we head toward more of an omnichannel approach to shopping — in which consumers shop via both physical and digital retail channels — learn how brands can emulate the best physical experiences in the digital realm.
The CPG company’s year-over-year second quarter sales experienced growth from its health and wellness, household and professional products business segments, while it noted more innovations to come.
Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.
When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
