Packaging

These initiatives are part of the company’s “Where Good Things Grow” commitment to sustainability, to source raw goods regionally and reduce its overall carbon footprint.

The company has committed to employing sustainability practices for the majority of its fragrance portfolio by 2023 to lower its carbon emissions and limit impact on biodiversity.

M&Ms is promising to use “the power of fun” to include everyone, and increase the sense of belonging for 10 million people around the world by 2025.

Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy.

The latest entrant in the packaging accessibility space comes from Dawn, a Procter & Gamble brand. Dawn EZ-Squeeze features a new inverted bottle setup that can be used with one hand.

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.