The latest entrant in the packaging accessibility space comes from Dawn, a Procter & Gamble brand. Dawn EZ-Squeeze features a new inverted bottle setup that can be used with one hand.
Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.
P&G is growing its beauty and haircare reach, co-launching a new skincare brand with international health and beauty retail giant A.S. Watson Group and signing an agreement to acquire Ouai.
Consumers are eager to see sustainable packaging become more mainstream, but that doesn’t mean they necessarily trust the companies behind their development.
Colgate-Palmolive is scaling digital learnings from the success of its Hill’s Pet Nutrition business across the company, including through packaging and e-commerce.
Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.
