Mobile Marketing

Sprite will receive a new visual identity with a revamped logo and packaging design.

Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.

Coca-Cola is marrying nostalgia with gaming for its next product innovation — with a little augmented reality thrown in for good measure.

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There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.

The company will use the platform to release limited-edition products and engage with consumers through physical and digital interactions.

Brands must consider alternative messages to send to consumers who will not be able to find them on-shelf.

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.