Loyalty Marketing

It takes approximately 412 Crown Royal purple velvet bags to reupholster a chair and 87 to create a full-length quilt.

Kellogg Company is undertaking two major initiatives that further strengthen its commitment to meeting consumers' health and nutrition needs by adjusting what and how the company markets to children and through new front- of-pack nutrition labeling.

Tom's of Maine, a maker of natural personal care products, recently received the Maine Governor's Council on Physical Activity 2007 Healthy Workplace Award - Medium Business Category for its long history of empowering employees to live healthy, active lives and for an innovative new rewards-based Wellness Challenge implemented earlier this year.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

Superstore chain Meijer deploys NCR Copient and Teradata applications to improve individualized promotional offers to shoppers at checkout.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.