Loyalty Marketing

Procter & Gamble's Pringles brand forms its first long-term partnership with an entertainment property in its 37-year history with FremantleMedia, co-producer and licensor of the hit television series, American Idol, in conjunction with show creator, 19 Entertainment.

Cadbury Schweppes Americas Beverages (CSAB), whose brands include Dr Pepper, 7UP, Snapple, A&W Root Beer, Hawaiian Punch, Canada Dry, Mott's and numerous others, is working with MasterCard and USA Technologies to enable Dr Pepper and Snapple vending machines in Dallas, New York and Chicago to accept credit card payments.

New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.

Nestle consumer relationship marketing program earns the company kudos

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

One of the largest CG companies undertakes re-branding through Web site revamp

H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.