Loyalty Marketing

The company’s “She Is PepsiCo” campaign is honoring more than two dozen employees from across the U.S. and Canada for 2024. Get the details.

Consumers can get a taste of a new Coca-Cola beverage, Happy Tears, but there’s a catch — it’s only accessible via TikTok.

Mark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester.

Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.

The omnichannel offering, accessible through gatorade.com, fuels personalization tactics with data, athlete insights, and digital innovations. Learn more.

One-fifth of brands will highlight a lack of artificial intelligence in their business and products by 2027 as a way to differentiate themselves, according to Gartner research.

In an effort to reduce cart abandonment and re-engage its consumers, The Honest Company has been working with paid media to elevate targeted audience marketing and drive increased conversion rates.

The craft soda brand, known for its unique marketing and consumer engagement style, has named CPG industry veteran Jerry Goldner its latest chief growth officer. Learn more.