Loyalty Marketing

E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site. 

Under Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love.

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.

Watch to learn how Yesway is revamping its loyalty program and what it means for the company and its customers.

Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain. 

The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.