Loyalty Marketing

Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots. 

e.l.f. Beauty is acquiring Naturium for $355 million in stock and cash. Get the details.

The Coca-Cola Company expanded its generative AI ambitions via an event at its headquarters in Atlanta last week.  

E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site. 

Under Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love.

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.

Watch to learn how Yesway is revamping its loyalty program and what it means for the company and its customers.

Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.