Crayola Adds to Creative LineThe new creative activities line aims to deliver value in more ways than one. Hasbro Announces its First Board Game to Include TextThe new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the others while an ultraviolet, secret decoder reveals hidden missions to the players. ESPN Consumer Products and Mattel Team Up The collectible snow, skate, moto and BMX products debut nationally this month. PepsiCo Makes Big Changes to Gatorade Brand The updated beverages, which have been redesigned inside and out to appeal to a broader range of athletes and active people, will roll out to stores later this year. Dos Equis Campaign Increases Site Traffic 400 Percent The search for an assistant to The Most Interesting Man in the World increased site traffic more than 33 million hits. Consumer Goods Registry: Toys and Games Top-performingtoys and gamescompanies by annual revenue. General Mills Tells Spoonfuls of Stories For the seventh year in a row, Cheerios is offering 5 million books free inside cereal boxes. Nintendo Unveils Latest Wii Innovation The new music game for Wii focuses on improvisation and creativity. ConAgra Delivers New Online Experience The Healthy Choice brand partners with MSN to accommodate those who eat lunch at their desks during work hours. Samsung Launches Social Networking Site The site launched in August and has seen its membership rise to more than 17,000 people. First Previous 40 41 42 43 44 Next Last
