Entertainment Tie-ins / Licensing

The new LeapFrog titles are based on "Star Wars: The Clone Wars" and "Indiana Jones."

The Crystal Light brand marks its second year of a national partnership with the Step Up Women's Network.

Long before the first medals are awarded in August, Coca-Cola willbuild excitement for the Olympic Games with the launch of anOlympic-themed program in the United States.

Brown Shoe Footwear developed by Fergie is expected to be available to consumers for spring 2009 season.

A Food Network star serves up first lifestyle collection of cookware, dinnerware, gadgets, cutlery and more.

Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.