Pepsi Refreshes Portfolio with Three Innovations
As part of the company's "Refresh Everything" campaign, Pepsi-Cola North America Beverages is reinvigorating its beverage lineup with the introduction of three new products. Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback (all sweetened with natural sugar) will be hitting the beverage aisle this March and April.
"We're complementing and reinforcing our core soft drink offerings with a hat trick of innovative products," says Frank Cooper, VP of portfolio brands, Pepsi-Cola North America Beverages. "We're continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences."
Pepsi Natural: An all-new premium cola made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. From the amount of bubbles to the foam that rises to the top of beverage when it's poured, Pepsi Natural offers a brand-new cola experience. Pepsi Natural is packaged in a sleek 12-oz. glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in the following ten regional markets; Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York.
Pepsi Throwback and Mountain Dew Throwback: Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the '60s and '70s, sweetened with natural sugar in a retro-look package. Pepsi Throwback and Mountain Dew Throwback will be available nationally for eight weeks only, beginning April 20.
"We're complementing and reinforcing our core soft drink offerings with a hat trick of innovative products," says Frank Cooper, VP of portfolio brands, Pepsi-Cola North America Beverages. "We're continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences."
Pepsi Natural: An all-new premium cola made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. From the amount of bubbles to the foam that rises to the top of beverage when it's poured, Pepsi Natural offers a brand-new cola experience. Pepsi Natural is packaged in a sleek 12-oz. glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in the following ten regional markets; Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York.
Pepsi Throwback and Mountain Dew Throwback: Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the '60s and '70s, sweetened with natural sugar in a retro-look package. Pepsi Throwback and Mountain Dew Throwback will be available nationally for eight weeks only, beginning April 20.