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Entertainment Tie-ins / Licensing

  • Halloween Sales to Hit Record High of $8B

    As consumers continue to relieve their pent-up demand that lingered from the recession, almost every Halloween category will benefit, with revenue for the decorations segment anticipated to grow the fastest.

  • Great American Beer Festival Awards 2012 Winners

    Ambitious brewers are opening breweries and producing extremely high quality beer brands in once unlikely locations.

  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.

  • Dove Markets to Men

    Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.

  • Pepsi Scores New Ad Touchdown

    With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.

  • Nestle Searches for Young Leaders

    The program will honor 18 extraordinary young people who demonstrate good citizenship, a strong academic record, and show how they have made a meaningful contribution to their school or community.

  • Burt's Bees Abuzz to Find No. 1 Fan

    The natural lip balm company is on a mission to award a Natural Champion with a weekend extravaganza of pampering and products.

  • PepsiCo Launches Technology Search Program in Brazil

    PepsiCo10 Brazil engages entrepreneurs and university students in the quest for the next big thing in emerging technologies.
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