Entertainment Tie-ins / Licensing

Campbell's to Roll out Soups for Millenials

Younger consumers are expected to gravitate towards the soup giant's new sophisticated, diverse varieties in plastic pouches.
Nine West Takes Big Digital Step

With the Channel 9 network, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.
P&G Taps Olympians for Social Media Campaign

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.
Natural Product Solutions Introduces New Line of Supplements

NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.
Capri Sun's Monster-Sized Facebook Campaign

Kraft Foods launches the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.
Mountain Dew Promotes Movie with Hub

Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.
Fisher-Price Targets Apps for Kids

To help kick off its new 2012 app-cessory products, Fisher-Price released a few "Just Like Mom and Dad" photos.
Consumer Need Drives New Products for Kellogg

The current group of new products builds on the momentum established by other recent successful innovations from Kellogg.

Burt's Bees Abuzz to Find No. 1 Fan