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Entertainment Tie-ins / Licensing

  • Anheuser-Busch Names VP of Marketing

    The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.
  • 2011 Top 100: Toys/Games

    The companies on this list have to be masters of rapid innovation. Find out which toy companies stayed on the "hot" list in 2010 and which ones lost the popularity contest.
  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
  • Nine West Goes Vintage

    The Karen Elson for Nine West Vintage America Collection collaboration aims to combine the musical spirit of the collection with Elson's love for vintage treasures.
  • Kraft Gives Oreo a Makeover

    To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.
  • L'Oreal Launches iAd

    L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.

  • Doritos Gets Face Time in Brazil

    Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
  • WONKA Taps YouTube

    WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.

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